Smith, M.S. 2018. Credibility and trust issues stemming from an ambiguous science frame: reducing demand for rhino horn in Vietnam with the fingernail metaphor. Iowa State University Summer Symposium on Science Communication. pp. 1-19.

Credibility and trust issues stemming from an ambiguous science frame: reducing demand for rhino horn in Vietnam with the fingernail metaphor

Note

Location Africa Subject Trade Species African Rhinos

Black Rhino

Southern White Rhino

Nile Rhino

Greater One-horned Rhino

Javan Rhino

Sumatran Rhino

Fossil Rhino

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Credibility and trust issues stemming from an ambiguous science frame: reducing demand for rhino horn in Vietnam with the fingernail metaphor