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Title: Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam
Author(s): Dang Vu, H.N.; Nielsen, M.R.
Year published: 2018
Journal: Human Dimensions of Wildlife
Volume: 23 (5)
Pages: 417-432, doi: 10.1080/10871209.2018.1449038
File: View PDF: 1,1 mb
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Categories and original text of this Reference:

Location:
Subject:
Species:
Asia - East Asia - Vietnam
Trade
All Rhino Species
We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of a legalized trade. The most prevalent use was for treatment of hangove...
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